Volume : IV, Issue : I, January - 2015

A Study on The Customers Attitude Towards Branded Furniture in Salem District

Dr. A. S. Hema

Abstract :

Furniture has been one of the essential household items which make the family members comfortable to relax and to carry out domestic affairs. Offices and business houses are also equipped with furniture to accommodate visitors. Educational institutions, marriage halls, and meeting halls too prefer plastic furniture in order to increase their ambience. Modern world has been occupied by anded plastic furniture. The customers of anded furniture feel that plastic furniture are easily portable and look attractive. They increase the social status of the consumers as well. The wooden and steel furniture used in the early days caused certain difficulties for the users. However, the modern anded plastic furniture is free from all these difficulties. They are easy to maintain and occupy a little space to be accommodated. They are cheaper and durable also unlike the wooden and steel furniture. This paper has made an attempt to examine the customers’ attitude towards anded furniture in Salem District.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. A.S. HEMA A Study on The Customers’ Attitude Towards Branded Furniture in Salem District International Journal of Scientific Research, Vol : 4, Issue : 1 January 2015

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