Volume : VI, Issue : IX, September - 2017

A STUDY ON THE SCOPE OF DIGITAL MARKETING IN INDIAN ECONOMY

Muhammed Arsal Tk

Abstract :

 Marketing includes all the activities undertaken by the manufacturer of a product or service in order to promote the same among the customers. We can see a series of media used by the marketers for their marketing activities. The media used for advertising varied from printed cloths to digital advertisements. The marketers used print media in olden days to attract more customers towards their products. But now the trend has changed. The people are not much dealing with print media. There is a vast change in the technology and the people spent most of their time on internet and social networks. So the traditional way of attracting customers through printed media may not be effective as they succeeded in past days. In order to find the result the marketers should also be dynamic and should go with the digital media for marketing their goods and services. The use of digital media for marketing is called as digital marketing. Through this article I would like to make a review on the SCOPE OF DIGITAL MARKETING IN INDIAN ECONOMY. 

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

MUHAMMED ARSAL TK, A STUDY ON THE SCOPE OF DIGITAL MARKETING IN INDIAN ECONOMY, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-6 | Issue-9 | September-2017

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