Volume : IV, Issue : VIII, August - 2015

A STUDY ONBRAND AWARENESS OF SAP PRODUCT AMONG RETAILERS IN CHENNAI

G. Madhumita

Abstract :

The most fundamental term for any customer is and awareness . Brand awareness does have a great impact on customer buying decision process.This study depictsabout the and awareness of SAP software among the retailers &usage importance. A sample of 100 was collected from the retailers by using convenience sampling technique. The study helps to understand whether the SAP product is user friendly and to analyze its performance . The researcher used statistical tools like chi– square, Anova , Correlationfor better understanding among the retailers usage . Thus this study shows the importance of and awareness among the retailers and many found the SAP package is a costly product.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

G.Madhumita A Study Onbrand Awareness of Sap Product Among Retailers in Chennai International Journal of Scientific Research, Vol : 4, Issue : 8 August 2015

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