Advertisement Attraction Of Vodafone Mobile  Services Television Commercials With Special  Reference To Erode District

Dr. V. M. Senthilkumar; Dr. P.Anbuoli

Volume : I, Issue : III, August - 2012

Advertisement Attraction Of Vodafone Mobile Services Television Commercials With Special Reference To Erode District

Dr. V. M. Senthilkumar, Dr. P. Anbuoli

Abstract :

Measuring the effectiveness of advertising is including to measuring of the effectiveness of advertising campaign, advertising copy and the effectiveness of individual media. Advertisement is an important element of marketing function, which decides the profitability of any concern. In this research an attempt was made to analyze the media effectiveness from the advertisers by the selected sample respondents in the study area. The main aim of this study was to observe the effectiveness of advertisements of Vodafone shown in the television programmes. Descriptive research was used for this study. The study used primary data and it was collected through survey method. From the analysis it was found that the majority of the consumers are watching advertisement to aware about the product and to make purchase decision. Advertising agencies should consider the offered findings and suggestion for the betterment of presenting the advertisement which may attract more for purchase various items.