Volume : IV, Issue : VI, June - 2015

ADVERTISING INDUSTRY IN INDIA THE PROSPECTIVE

Nidhi Aggarwal

Abstract :

 Advertising industry in India is growing at a very fastpace It has got ight future and can add to development of Indian economy. Many advertising firms have been opened in India –small as well as big. Growing income level, shift in lifestyle, Increase in use of smartphones ,online shopping, and awareness, availability of products, healthy policies of Indian Government are some of the factors due to which the future of advertising industry is ight. In this paper, attempt has been made to discuss these factors

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Nidhi Aggarwal Advertising Industry in India � The Prospective International Journal of Scientific Research, Vol : 4, Issue : 6 June 2015

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