An Analytical Study of Influence of  Advertisement on Social Networking Sites  on Buying Behavour of Selected Students of  Baroda City

Mr Riazudin Ahemad

Volume : II, Issue : XI, November - 2013

An Analytical Study of Influence of Advertisement on Social Networking Sites on Buying Behavour of Selected Students of Baroda City

Mr Riazudin Ahemad

Abstract :

This study implies the exploration of relationship between SNSs (SOCIAL NETWORKING SITES) usage and the impact of advertisements on the social networking sites on the buying behavior of the selected student users of various SNS of Baroda city. A sample of 116 students was selected from different colleges of Baroda city. Convenience sampling method was used to collect the data from the different colleges of Baroda city. Personally administrated questionnaires were used as data collection tool. 150 questionnaires were distributed among the respondents and 77.33% students responded back. Conclusion drawn is that students using the social networking sites are using the SNS advertisement for the awareness of the product and services.