Volume : IV, Issue : V, May - 2015
An Empirical Study towards Customer Satisfaction in Internet Banking services with special reference to Tiruchirappalli District
Dr. M. Abdul Hakkeem, Y. Moydheen Sha
Abstract :
Electronic banking or e–banking is automated delivery of new and traditional banking products and services directly to the customer through electronic communication like computer, ATMs, and internet websites. The customer satisfaction level based on the analysis of data relating to 200 respondents indicates that there is significant correlation between age and occupation with other factors. In the analysis it was observed that particular age group have used these services, the satisfaction of the customer majorly influenced the convenience, awareness, and responsiveness. In the present technology society, most of the banking customer prefer and switch to e–banking facilities. So the banker may improve their services, loyalty to customers and their retention by increasing awareness of other age groups and concentrating on the factors contributing customer satisfaction.
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DOI : 10.36106/ijsr
Cite This Article:
Dr. M. Abdul Hakkeem, Y. Moydheen Sha An Empirical Study towards Customer Satisfaction in Internet Banking services with special reference to Tiruchirappalli District International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015
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Dr. M. Abdul Hakkeem, Y. Moydheen Sha An Empirical Study towards Customer Satisfaction in Internet Banking services with special reference to Tiruchirappalli District International Journal of Scientific Research, Vol : 4, Issue : 5 May 2015
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