IJSR - International Journal of Scientific Research

Dr.R.Maheshkumar

Volume : VII, Issue : XII, December - 2018

An Inquiry into Marketing and Promotional Services: Users Perspective on Public Library. A Study on Special Reference to Coimbatore City

Dr. R. Maheshkumar

Abstract :

Marketing of products in industries is very much essential to increase sale and consequently to gain the profit, however in public environment like book wagon’s promotion and marketing of liary and information sector is required to aware the liary services. This paper enumerates the concept of liary promotion and marketing of liary services. Public liaries are having more type of collections. To promote the collection in use it is necessary to market liary products. This paper suggests practical solutions, ways and means of the liary services.