An Insight into the Opportunities and  Challenges of on–Line Retailing in India

Divyang K. Vyas; Maulik B. Shah; Tulsi J. Patel

Volume : II, Issue : XI, November - 2013

An Insight into the Opportunities and Challenges of on–Line Retailing in India

Divyang K. Vyas, Maulik B. Shah, Tulsi J. Patel

Abstract :

The experience that world is fast dwindling into a Global Village because of Internet and other communication mediums is not completely reflective in the Indian context. While developed and fast developing countries have understood the power of Internet, India still has a long way to catch up. Internet has ought nearly the entire world just a click away from us. The retail industry canvass has been repainted by Internet and the rules of the game in retailing are fast changing. The western culture has affected each and every aspect of our Indian society. The life is becoming fast not only in the metros but also in the normal cities. The number of nuclear families is increasing and both husband and wife are working, as they have less time to go to the market for purchasing every now and then. Some other reasons like these, say shortage of time, traffic jams, late working hours, versatility of plastic money and above all the approach of internet at the door step of whosoever desires it. Online retailers have improved their service and are providing more and more convenience to the customers. From advance payment options they moved on to payment on delivery. From fixed delivery timings they have moved on to convenient delivery timings at the choice of the customer. India has opened the doors for foreign direct investment in retail.