Volume : VI, Issue : VIII, August - 2017

AN OVERVIEW STUDY ON WEB MINING IN ECOMMERCE

H. Mohana, Dr M. Suriakala

Abstract :

 Electronic Commerce (E–Commerce) is an icon of communication, data management and security management that allows business application with different organization. It automatically exchanges information to the sales of goods and services. Like an operating system, it acts as an interface between seller and the buyer. In an internet world E– commerce industry plays a vital role in the WWW. E–commerce website becomes an unbeatable one and it shows the rapid development in it. Enterprises mainly focus on rebuild the relation with their old customer and simultaneously focussing on new customer. The effectual technology used in E–Commerce website is data mining and web mining. Data mining is the process of extracting immersing patterns from large database. Whereas, web mining is the usage of data mining techniques to extract interesting information from the web data. This paper mainly focuses on sentiment analysis about the most famous E–Commerce site in India Is Flipkart in the year 2015.Semantic based approach is used to find the users opinionated phrases. In this paper, we try to elucidate the basics of e–commerce, the challenges of e–commerce in India and finally we made opinion analysis about the famous e–commerce company Flipkart. 

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

H.Mohana, DR M.Suriakala, AN OVERVIEW STUDY ON WEB MINING IN ECOMMERCE, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-8 | AUGUST‾2017

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