Volume : II, Issue : IV, April - 2013

Analysis and Forecast for Demand of Colour Tele–Visions Targeted at Lower and Middle Income Group

Vaishali Maheshwari

Abstract :

Wholesalers’ Observations for electronic goods indicate that a major part of the annual sales takes place during certain peak seasons targeted at middle and lower income groups, in India. These include Diwali, Navratri, Marrige time etc. for example refrigerators - with peak season during summers, colour televisions and washing machines with peak demand during festivals and marriage time, etc. In such cases, forecasting the demand becomes a complex task and the wholesaler faces a complicated problem while planning his purchase and marketing strategies. In this paper, on the basis of empirical data, some important factors affecting demand of televisions as a prototype of electronic goods targeted at middle and lower income groups have been identified and demand forecast has been presented. The main research methodologies are Regression Analysis and Time Series. It is shown that demand for such products depends upon a large number of factors. For example, consider the dependence on the type of region: for supply to retailers in rural region, demand during festival season will depend upon the coming yield of crop, while for urban region, demand will be affected by the week of a month during which a festival falls. Hence, while planning his purchase, the wholesaler must take into consideration the relevant factors. While marketing the inventory, he must consider various revenue management aspects

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Vaishali Maheshwari Analysis and Forecast for Demand of Colour Tele-Visions Targeted at Lower and Middle Income Group International Journal of Scientific Research, Vol.II, Issue.IV April 2013

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