Volume : IV, Issue : IX, September - 2015

APPLIED STRATEGIC MANAGEMENT

C. Venkatakrishnan, Dr. R. Perumal

Abstract :

The development of the field of strategic management within the last two decades has been dramatic. This review of the development of the field and its current position examines the field’s early development and the primary theoretical and methodological bases through its history. Early developments include Chandler’s (1962) Strategy and Structure and Ansoff ’s (1965) Corporate Strategy. These early works took on a contingency perspective ( fit between strategy and structure) and a resource–based framework emphasizing internal strengths and weaknesses. Perhaps, one of the more significant contributions to the development of strategic management came from industrial organization (IO) economics, specifically the work of Michael Porter.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

C. Venkatakrishnan, Dr. R. Perumal APPLIED STRATEGIC MANAGEMENT International Journal of Scientific Research, Vol : 4, Issue : 9 September 2015

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