Applying Data Mining Tool to Study Consumer Perception Towards EBanking

Sulochana Patil; Dr. Sudhakar D. Bhoite

Volume : V, Issue : V, May - 2016

Applying Data Mining Tool to Study Consumer Perception Towards EBanking

Sulochana Patil, Dr. Sudhakar D. Bhoite

Abstract :

Various banks in India are now becoming more market– oriented and customer–friendly.The banking sector has started realizing the need of the techniques like data mining to analyze data from the huge size databases. It is also importantto understand the various environmental, economic and socio–cultural factors that influence buying behavior or acceptance and denial of specific services by the consumers.This paper highlights applications of data mining tool WEKA to analyze the obstacles in adoption of e–banking services.It will demonstrate the reasons of denial of e–banking facility by consumers from rural and semi urban areas in sangli district by using two different data mining techniques in WEKA: Classification, Clustering (Simple K Means)