ASSESSMENT OF CUSTOMERS SATISFACTION WITH RESPECT OF DIGITAL BANKING SERVICES IN BAGALAKOT DISTRICT: AN EMPIRICAL STUDY

Suvarna Varadai; Dr. B. S. Navi

Volume : VIII, Issue : IV, April - 2019

ASSESSMENT OF CUSTOMERS SATISFACTION WITH RESPECT OF DIGITAL BANKING SERVICES IN BAGALAKOT DISTRICT: AN EMPIRICAL STUDY

Suvarna Varadai, Dr. B. S. Navi

Abstract :

Innovation is mother of invention, so is the case with digital banking for the customer satisfaction. Scientific and technological innovations are the prime drivers for the economic change and intellectual prosperity of a region. In the present century, most of the banks have an electronic system to handle their daily tasks. Banks are seeking alternative ways to provide and differentiate amongst their varied services. Customers both corporate as well as retail are no longer willing to queue in banks, or wait on the phone for the basic services. They demand and expect to transact their financial dealings where and when they wish to. With the increasing number of computers every year, electronic delivery of banking services are becoming the ideal way for the banks to meet their client�s expectations. This leads to the effective development of IT by the banks. It is about using the infrastructure of the digital age to create immediate opportunities–both locally and globally. It is decided to collect data from five anches of State Bank of India in Bagalkot district and to meet 100 customers to study the satisfaction level of digital banking services. After conducting a thorough study, digital banking services of State Bank of India, is quite good and satisfactory but customers are not aware and willing to take this service. The level of satisfaction for digital banking services should be high for increasing and improving the performance of the banks.