Assessment The Efficacy of Kisan Mobile Advisory An Ict Tool for Agricultural Extension And Rural Development

B.S. Kansana; Pradeep Singh Kushwaha; Pushpendra Singh; A.K. Singh

Volume : IV, Issue : I, January - 2015

Assessment The Efficacy of Kisan Mobile Advisory An Ict Tool for Agricultural Extension And Rural Development

B. S. Kansana, Pradeep Singh Kushwaha, Pushpendra Singh, A. K. Singh

Abstract :

In present scenario agriculture being highly skill oriented and technical intensive needed to high priority. At present the ratio of farmers to one extension worker is quite low (1000: 1). Apart from less in number appointed RAEO or other extension workers disseminate the agricultural knowledge without having much accountability and expertise. This issue has created a gap between improved agriculture technologies and the end user ( farmers). To address the issue Kisan Mobile Advisory Service (KMAS) was launched for sending information through Short Message Service (SMS) in Datia district through Krishi Vigyan Kendra Datia during 2011- 12. The content of message was typed in Hindi language and information related to crop production, vegetable and fruit production, Insect pest control, horticulture, dairy farming, goatary, weather forecasting, Post harvest management and other agriculture and allied related information sent to end user. To evaluate the sending information and usefulness of information present study was constitutes, survey of 80 farmers 10 RAEOs and 10 Input dealer of district during 2013-14. Results of survey showed the majority of respondent agree about need based availability of information (95%), Easy to understand (85.83%), SMS work as reminder (97.91%), KMA gives alert to agricultural operations (100%), Save time and Money (96.66%), Appropriate information on time (97.91%), increase in productivity (84.16%) and Improvement in agricultural operation (85.83%).