Volume : II, Issue : VII, July - 2013

Balanced Scorecard’s Interpretative Technical and Organizational Translation

K Venu Gopal, Dr D. Vishnumurthy, B. Sivakumar

Abstract :

The interpretative variability of ideational innovations makes its implementation processes even more complex, and - partly as a consequence. Different ways of implementing and using the BSC may have different effects on company performance and firms’ competitive positions which raises the question of how a company should interpret and use management innovations to achieve favourable results such as substantial performance improvement. The translation of vision and strategy into operational measures is a complicated and dynamic process. The BSC ‘should be continually reviewed, assessed, and updated to reflect new competitive, market, and technological conditions consistent with the organizational translation. BSC implementation may induce both functional and dysfunctional behavior and does not guarantee improved company performance also. This paper describes two dominant, loosely coupled clusters of interpretations: the technical and the organizational translation. These clusters could be regarded as distinct and contrasting categories and are closely related to the different professional groups that shaped them. In spite of the fact that the BSC is an interesting and potentially powerful management tool that can positively influence organizational behavior and enhance company performance.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

K Venu Gopal, Dr D. Vishnumurthy, B. Sivakumar Balanced Scorecard’s InterpretativeTechnical and Organizational Translation International Journal of Scientific Research, Vol : 2, Issue : 7 July 2013

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