Volume : V, Issue : V, May - 2016

BANKING SERVICES THROUGH ALTERNATIVE CHANNELS PROVIDED BY PUBLIC AND PRIVATE SECTOR BANKS

S. Sweety Regina Mary, Dr. C. Dharmaraj

Abstract :

 The evolution of Alternative Delivery Channels has changed the dynamics of the anch network. The traditional anch services which included, Cheque/Cash deposits, Teller Services, etc., have now shifted to other channels i.e. Alternative Delivery Channels which have now become independent of anch to provide unique services including, Cheque/ Cash withdrawal, Foreign Exchange Services, Funds Transfers, Bill Payments and now even mobile top–ups. This exponential expansion of services has now made the customers more inclined towards Alternative Delivery Channels. This study examines the alternative banking channels provided by public and private sector banks, available to customers and know the level of preference towards this channel.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

S. Sweety Regina Mary, Dr. C. Dharmaraj BANKING SERVICES THROUGH ALTERNATIVE CHANNELS PROVIDED BY PUBLIC AND PRIVATE SECTOR BANKS International Journal of Scientific Research, Vol : 5, Issue : 5 MAY 2016

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