Volume : V, Issue : VIII, August - 2016

Benefits of ECRM in Banks

Dr. N. Sathiya, D. Moorthi

Abstract :

 Today‘s customer not only demands quality products and services but also looks for value in the transaction process itself. ECRM is considered as a major corporate strategy for many organizations. The advancement in information and communication technology has made the new millennium. The dividing line between banks and non–banking financial institutions, like insurance and mutual funds, is getting blurred. Competition from players in the market has resulted into products and services traditionally offered by banks and financial institutions, are now being offered by non–banking organizations more efficiently and effectively. E– CRM concerned with the creation, development and enhancement of individualized customer relationships with targeted customers very carefully and customer groups resulting in maximizing their total customer life time value. So, the final objective of the E–CRM process is to create a powerful new tool for customer retention, customer assessment, customer attainment & profitability

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr.N. SATHIYA, D. MOORTHI Benefits of ECRM in Banks International Journal of Scientific Research,Volume : 5 | Issue : 8 |August 2016

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