Volume : II, Issue : VI, June - 2013

Brand Awareness of Coffee Vending Machines in Erode District, Tamil Nadu

Dr. P. Krishnakumar, Mrs. T. Indumathi

Abstract :

This comprehensive market study was undertaken to measure the and awareness among a sample of consumers for the coffee vending machines. It also incorporates the consumer attitudes and behavior regarding the purchase of coffee from vending machines. It aims at the degree of favorable and unfavorable attitude; the consumer may have on the ands. The qualities of final beverage from the vending machines of the ands were also incorporated in the study. This study covers both primary and secondary data; the primary data is collected from 100 respondents and secondary data from various published reports. The collected data is analyzed through the percentage analysis, factor analysis and appropriate charts. The results of the study stresses that improvement is needed to ing awareness of coffee vending machines in Erode District.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. P. Krishnakumar, Mrs.T.Indumathi Brand Awareness of Coffee Vending Machines in Erode District, Tamil Nadu International Journal of Scientific Research, Vol : 2, Issue : 6 June 2013

Number of Downloads : 1082

References :