Volume : VI, Issue : III, March - 2017

BRAND PREFERENCE OF DTH SERVICE IN ERODE DISTRICT A STUDY

Dr. G. Kalaivanan, Mrs. K. G. Umayambigai

Abstract :

 DTH is one of the wildest growing industries in India. The DTH services were first offered in the year 1996. But they were not approved then because there were concerns over national security and cultural invasion. Finally in 2000, DTH was allowed. There are six service providers in the DTH industry. Dish TV, Reliance Big TV, Airtel Digital TV, Sun Direct, Videocon d2h and Tata Sky. DTH is the only source that comes to people who live in the hill stations, rural and remote areas. Thus, there is huge scope for DTH operators to continue providing a strategic package of proposals to maintain growth. In this paper the factors influenced to prefer a particular DTH and are analyzed in detail. 

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. G. Kalaivanan, Mrs. K.G. Umayambigai, BRAND PREFERENCE OF DTH SERVICE IN ERODE DISTRICT A STUDY, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-3 | MARCH‾2017

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