Volume : V, Issue : IV, April - 2016

BRANDING THROUGH CORPORATE SOCIAL RESPOSIBILITY A STUDY

Vinod N. P. , Prof. P. Balasubramanian

Abstract :

 Many firms involve in socially accountable deeds as a portion of their normal business operations. Corporate Social Responsibility is the tolerating promise by company to behave ethically and give to the commercial development. Corporate Social Responsibility is a charitable providing; strategic philanthropy area involvement or cause– connected marketing and creates a landing locale in the minds of target consumers. The aim of the research is to study the relationship between Corporate Social Responsibility and Branding. The alignment of and and Corporate Social Responsibility strategies inclines to be extra tough for firms to grasp. It not merely caters to the and equity awareness among customers but additionally leads a affirmative and picture in the minds of possible consumers. A rising bulk of globe confidential firms emaces Corporate Social Responsibility not merely because it is the right thing to do and it strengthens their ands and involve in socially accountable deeds as a portion of their normal business operations.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

VINOD N. P., Prof. P. BALASUBRAMANIAN BRANDING THROUGH CORPORATE SOCIAL RESPOSIBILITY A STUDY International Journal of Scientific Research, Vol : 5, Issue : 4 APRIL 2016

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