Volume : V, Issue : X, October - 2016

CHALLENGES AFFECTING THE ORGANIZED RETAIL SECTOR IN INDIA

Ms. Shivi Saxena, Dr. Poonam Madan

Abstract :

 The Indian retail industry has been thrown open to foreign majors and is packed with players who strive to offer great products and value–for–money to Indian consumers. The country holds a vast promise for retailers with its burgeoning spending power and a rising middle class. The US$ 500 billion Indian retail market, growing at an annual rate of about 20 per cent, is largely dominated by small shops and ‘kirana’ stores as of now. The organized retail segment is in its nascent stage and has a huge potential to harness in the sub–continent. Foreign giants like Wal–Mart and IKEA have recently received the Government’s nod to enter into the Indian market, after making all the necessary compliances. This research paper provides the current status of the retail sector in India and the detailed information about the challenges faced by the retail sector in India. The paper includes the opportunities of retail stores, retail format in India and the recent trends in retail. This paper surveys the managers to understand the challenges impacting the retail sector. It concludes with providing the detailed opportunities available for the retail sector.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ms. Shivi Saxena, Dr. Poonam Madan CHALLENGES AFFECTING THE ORGANIZED RETAIL SECTOR IN INDIA International Journal of Scientific Research,Volume : 5 | Issue : 10 | October 2016


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