Volume : V, Issue : VIII, August - 2016

CONSTRUCTION OF SOCIAL MEDIA SCALE

Mr. P. Soundarapandian, Dr. V. Thamodharan

Abstract :

<p> Social media such as twitter, facebook, my space, youtube, flicker, whats app and others have been growing at a tremendous rate and the adoption rate of such media has been sky rocketing which in turn, has delivered astronomical numbers of users in less than ten years. There is an urgent need to make more research on impact of social media on various aspects of education. So, it was decided to construct a social media scale for under graduate arts and science students. The Social Media Scale was constructed and standardized to measure the influence of social media of under graduate arts and science college students. The steps followed for its construction and standardization are (i) Planning, (ii) Preparation of preliminary version, (iii) Pre–tryout, (iv) Editing, (v) Pilot study (Try out), (vi) Item validity and (vii) Preparation of final version. The researcher developed the preliminary version of Social Media Scale (109 statements) with simple, clear and concise statements for better understanding both in Tamil and English version. The validity for each item was tested. The item validity was calculated by finding the correlation between the total score and item score. Thus the final social media scale consists of 61 items. This questionnaire was aimed at uncovering the knowledge and conceptions of under graduate arts and science students about the social media. This tool will help to find out details about usage of social media, media competence, media education, attitude towards social media and media phobia of under graduate arts and science students</p>

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Mr. P. Soundarapandian, Dr. V. Thamodharan CONSTRUCTION OF SOCIAL MEDIA SCALE International Journal of Scientific Research,Volume : 5 | Issue : 8 |August 2016

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