Volume : VIII, Issue : I, January - 2019

CONSUMER BEHAVIOR ON PURCHASING DECISION OF BISCUITS

R. Vijayalakshmi, Dr. T. R. Gurumoorthy

Abstract :

 

This paper is to investigate the consumer’s buying decision of Fast Moving Consumer Goods. Biscuits as a delicious food during morning and evening for tea eak. Hence the biscuits are moving fast in the market as all the people consumes variety of biscuits, ead, rusk, cakes and dairy products.  Hence it is inevitable to have a thorough study on consumer buying decision in biscuits. The study also reveals the reason for buying the Biscuits. This study aims to analyze the consumer buyer decision in purchase of Fast Moving Consumer Goods especially on biscuits, and also analyze the satisfaction level of consumer in FMCGs products. The Convenience samplings are used for the study. The structured questionnaire techniques that are used for data collection from 40 respondents of people who are frequently consume FMCGs; collected data are analyzed by the statistical tools like Simple percentage and Chi Square test.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

CONSUMER BEHAVIOR ON PURCHASING DECISION OF BISCUITS, R. VIJAYALAKSHMI, Dr. T.R. GURUMOORTHY INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-8 | Issue-1 | January-2019

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