Volume : I, Issue : II, July - 2012

Consumer Behaviour towards Broiler Chicken Retail Stores With Reference to Madurai City

P. Easwaran, J. Gnanadevan, Dr. R. Ganapathi

Abstract :

India constitutes a large potential market for poultry meat. Poultry production and consumption in India appears to be expanding rapidly, fueled by rising income as well as changes in the structure of poultry production and consumption. The key structural changes in production growth are emergency of integrated producers, which are combining eeding, feed milling, contract growing sales and marketing. Since 1970’s global production, consumption and trade of poultry meat has grown faster than that of any other meat. During 1990’s when demand growth slowed for other meat, including fish demand growth for poultry meat accelerated and poultry continued to lead the expansion of meat trade, although demand for poultry meat was strong relative to demand for other meats in development countries. The rapid global gain in poultry meat supply, demand and trade were lead by gains in development countries. Expansion has been most rapid in the Asia region including China, South Asia, as well as Latin America. The present study aims at showing how the emergency of the poultry section in developing countries, such as India, has the potential to affect global and the US market for poultry product, feed and related input.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

P. Easwaran, J. Gnanadevan, Dr. R. Ganapathi Consumer Behaviour towards Broiler Chicken Retail Stores With Reference to Madurai City International Journal of Scientific Research, Vol.I, Issue.II July 2012

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