Volume : II, Issue : X, October - 2013

Consumer Preference Towards Organized Retailing Purchase At Big Bazaar, Vadapalani An Analysis

Dr. D. Rajasekar

Abstract :

The project titled “The study on consumer preference towards organized retailing with reference to BIG BAZAAR” clearly states that how the consumers prefers the organized retailing (Big Bazaar) for their purchase. The main objective of the study is to analyze why the consumer prefers the organized retail shops for their purchase instead of an un–organized retail shops and their level of satisfaction. For the purpose of the study a questionnaire was constructed and survey taken from a finite number of customers as consider them as samples where the total population was infinite in nature. The research design used for the study is descriptive research which will analyze the current market status and consumers. The collected data is analyzed and interpreted with the help of suitable statistical tools and accordingly the findings, suggestions and recommendations are constructed which is consider to be the important part of the project

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. D. Rajasekar / �Consumer Preference Towards Organized Retailing Purchase� At Big Bazaar, Vadapalani � An Analysis / International Journal of Scientific Research, Vol.2, Issue.10 October 2013

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