Volume : VII, Issue : IV, April - 2018

CONSUMER TOLERANCE LEADS TO ANTI CONSUMERISM

Prof. Dr. V. Sivakumar, Mr. T. Marimuthu

Abstract :

Every consumer has a right to consume a superiority product with equitable prices. But regrettably consumers are abused by various ways such as poor quality, unfair trade practices, black marketing, under weighted, adulteration and misrepresentation of the information through advertisement. This matters also known by the consumers, but they become quiet or unable to against these actions because of the acceptance behavior. It will grow to be the anti–consumerism and pull down the value of the consumerism and it is indulgence as anti–consumerism. The present study deals with the thought of the consumerism and anti–consumerism, and how consumer patience leads anti–consumerism

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Prof. Dr.V.SIVAKUMAR, Mr. T.MARIMUTHU, CONSUMER TOLERANCE LEADS TO ANTI CONSUMERISM, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-7 | Issue-4 | April-2018

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