Volume : II, Issue : IV, April - 2013

Consumers Attitudes and Preperences Towards Purchasing Non–Durable Items in India

R. Muthukkumar, Dr. R. Sundhararaman

Abstract :

The purpose of the study is to test empirically the conceptualization of consumer and evaluation: and image, and attitude and perceived quality of a soft drink which is considered as a non-durable product. Ten attributes have been taken into consideration for the study. The findings support and evaluation for the same product using different factors. Results of the study might be useful to academicians, manufacturers, and other applied researchers

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

R. Muthukkumar,Dr. R. Sundhararaman Consumers Attitudes and Preperences Towards Purchasing Non-Durable Items in India International Journal of Scientific Research, Vol.II, Issue.IV April 2013

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