Volume : III, Issue : X, October - 2014

CONSUMERS‘ PERCEPTION TOWARDS LOCAL AND GLOBAL BRANDED CARS IN INDIA–A STUDY ON LITERATURE REVIEW

A. Sriram, Dr. B. Nirmaladevi

Abstract :

The car industry in India has seen a tremendous growth and seems to be the fastest growing sector in the world. This sector has responded with an exponential progress in the number of new models launched in the last few years. The craze for cars among people is growing day–by–day. The socio–economic factors namely age, marital status, occupation, education, family size and income are being influenced the customers’ purchase decision. The customers have bundle of attributes such as good quality, high fuel efficiency, technology, durability, reasonable price, safety and comfort towards local and global anded cars. It is concluded that the manufacturers should redesign their cars by adopting innovative and unique ideas in accordance with the customers’ expectations and their socio–economic profile.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

A.Sriram, Dr.B. Nirmaladevi CONSUMERS� PERCEPTION TOWARDS LOCAL AND GLOBAL BRANDED CARS IN INDIA‾A STUDY ON LITERATURE REVIEW International Journal of Scientific Research, Vol : 3, Issue : 10 October 2014

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