Volume : V, Issue : VIII, August - 2016

Consumers Preference towards the purchase of Organic Farm Products

Mrs. J. Dhivya, Dr. Saravanan Rangaswamy

Abstract :

 Making a commitment to healthy eating is a great start towards a healthier life. Beyond eating more fruits, vegetables, whole grains, and good fats, however, there is the question of food safety, nutrition, and sustainability. How foods are grown or raised can impact both your health and the environment. Consumers also associate organic food with natural process, care for the environment and animal welfare and the non–use of pesticides and fertilizers. Premium price continues to suppress organic food consumption. Understanding the grounds of increasing level of organic food consumption such as motivation are most critical in understanding the potential of the organic food to become a genuinely mainstream market. Food safety, human health and environmental concern along with sensory attributes such as nutritive value, taste, freshness and appearance influence organic food consumer preferences. Organic food can simply be classified as food products that have been produced without using any pesticides. But a complex explanation would be those products that have been produced using naturally available materials in its entire life cycle. Organic food does not limit to vegetarian food only but also to non–vegetarian food such as egg, chicken, etc. Organic food is the current hot topic among consumers at supermarkets these days as the awareness about organic products has increased many fold and consumers are moving towards healthier life–style.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Mrs.J.Dhivya, Dr. Saravanan Rangaswamy Consumers Preference towards the purchase of Organic Farm Products International Journal of Scientific Research,Volume : 5 | Issue : 8 |August 2016

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