Consumers Preferences , Behaviour and  Satisfaction with respect to banking  services quality in Ghaziabad(NCR Region)

Prof(Dr.)H. P. Pandey; Mr. Ashish kumar Singh

Consumers Preferences , Behaviour And Satisfaction With Respect To Banking Services Quality In Ghaziabad(ncr Region), IJSR - International Journal of Scientific Research(IJSR), IJSR | World Wide Journals

Volume : I, Issue : II, July - 2012

Consumers Preferences , Behaviour and Satisfaction with respect to banking services quality in Ghaziabad(NCR Region)

Prof Dr. H. P. Pandey, Mr. Ashish Kumar Singh

Abstract :

This study deals in banking services with their customer preference & behaviour in competitive word rendered by various bank in Ghaziabad region. Indian banking industry as a whole is very heterogeneous and what may hold good for one fails in other service. This paper aims to study what the customers like and where they invest to get good return.