Volume : III, Issue : XI, November - 2014

Contemporary Marketing Tools Used from Bulgarian Private Dentists

Kazakova S, D. Kirov, D. Krastev

Abstract :

This study examines the use of different marketing tools among dentists for the development of private dental practices. Material and methods: A phone call survey was conducted. The survey consisted of questions related to the use of different marketing tools used by dentists for the development of their practices. Conclusion: Dentists are not well acquainted with the contemporary marketing tools. The internal marketing is most secure tool for attracting new patients. Internet technology gives opportunity for additional form of rapid communication and advertisement on a moderate price.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Kazakova S,D. Kirov,D. Krastev Contemporary Marketing Tools Used from Bulgarian Private Dentists International Journal of Scientific Research, Vol : 3, Issue : 11 November 2014

Number of Downloads : 1081

References :