Volume : V, Issue : XII, December - 2016

Content Marketing: A Top Priority for Marketers.

Ms. Kavita Thakur, Prof. B. Muralikrishna

Abstract :

 With more and more media platforms available to them, consumers have developed an insatiable demand for content. ?ey are plugged in 24/7, shå videos on YouTube, posting links to articles on Twitter, reading news on iPad or iPhone apps and watching their favourite shows on Hulu. ?is presents a huge challenge for marketers that have to figure out how to keep the content machine full of high–quality material that keeps users engaged and coming back for more. It‘s time–consuming, costly and continual; and marketers are struggling to keep up with the demand. Some are hiring people internally to produce content, while others are turning to third parties or partnering with media companies to come up with content. But one thing is clear: Content marketing has become a top priority for marketers. ?e present paper makes an effort to analyze & study the trends which prevailed & influenced Content marketing & also the various challenges faced by the Content Marketers at large.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ms. Kavita Thakur, Prof.B.Muralikrishna, Content Marketing: A Top Priority for Marketers., International Journal of Scientific Research, Volume : 5 | Issue : 12 |December 2016

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