IJSR - International Journal of Scientific Research

Sri. KAITH GARIB DASS; Dr. P.B. REDDY; Dr. MORUSU SIVA SANKAR

Volume : VI, Issue : VII, July - 2017

CORPORATE SOCIAL RESPONSIBILITY AND COMMUNITY DEVELOPMENT A CASE STUDY OF TATA GROUPS IN INDIA

Sri. Kaith Garib Dass, Dr. P. B. Reddy, Dr. Morusu Siva Sankar

Abstract :

This paper is for the purpose of research. The evolution of corporate social responsibility in India refers to changes over time in India of the cultural norms of corporations‘ engagement of corporate social responsibility (CSR), with CSR referring to way that businesses are managed to ing about an overall positive impact on the communities, cultures, societies and environments in which they operate. Among other countries India has one of the oldest traditions of CSR but CSR practices are regularly not practiced or done only in namesake especially by MNCs with no cultural and emotional attachments to India.

As discussed above, CSR is not a new concept in India. Ever since their inception, corporate like the Tata Group, the Group, and Indian Oil Corporation, to name a few, have been involved in serving the community. Through donations and charity events, many other organizations have been doing their part for the society. The basic objective of CSR in these days is to maximize the company‘s overall impact on the society and stakeholders. CSR policies, practices and programs are being comprehensively integrated by an increasing number of companies throughout their business operations and processes. Many of the companies are helping other peoples by providing them good standard of living. Also, corporate increasingly join hands with non–governmental organizations (NGOs) and use their expertise in devising programs which address wider social problems.