Volume : VI, Issue : IV, April - 2017

CSR Initiatives of Corporate Sectors in Controlling Pollution and Protecting the Environment

Shuba. N

Abstract :

 Corporate Social Responsibility (CSR) is emerging as a new field in the management research.  Many Indian Companies have taken the initiatives of CSR Practices which have met the varying needs of the society.  The present Study has made an attempt to understand the status, progress and initiatives made by large firms of India in context to protect the environment.  Although India has entered or taken a transformational change by involving into new CSR initiatives, but still a lot has to be done in this area. Amid the global ecological crisis around climate change, India stands at a moment in time where she has the responsibility of acting responsibly and ethically towards the environment.

This paper is an attempt to understand initiatives of Indian Companies towards protecting the environment for its sustainability so as to provide a green and clean environment for the next generation. Also applying green processes to the workplace that creates a healthy environment for employees, reduces waste, and recognizes the role that businesses play in leading the way for social change.

 

Even though the Green movement started more than a decade ago it is becoming the trend now. Building green isn’t just a cost saving strategy. It is a and growth strategy

 

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

SHUBA. N, CSR Initiatives of Corporate Sectors in Controlling Pollution and Protecting the Environment, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-4 | APRIL‾2017


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