Volume : VII, Issue : XI, November - 2018

Current Trends in Rural Markets of Passenger Car Segment of Gujarat

Divakar Saxena, Dr. Sneha Shukla

Abstract :

 This is a study conducted to understand the current trends of Gujarat’s Rural Passenger car market. A sample size of 200 respondents who owned cars was chosen. Sample size of 20 respondents for 2 villages each from 5 regions of Gujarat State was selected. It was done mainly to understand the present trends in the Passenger car segment of rural customers with regards to their buying behavior, auto loan requirements vis a vis rural market potential along with the buying capacity, likes and dislikes

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Current Trends in Rural Markets of Passenger Car Segment of Gujarat , Divakar Saxena, Dr. Sneha Shukla , INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-7|Issue-11| November-2018

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