Volume : V, Issue : XII, December - 2016

Customer Awareness and Practices towards Green Banking: An Empirical Analysis

Ravikumar R, Dr. K. M. Jagadeesha

Abstract :

 ?e activities of banks have direct as well as indirect links with sustainable development or environmental degradation. By creating positive externalities banks can contribute for sustainable development or by creating negative externalities banks can contribute for environmental degradation. Accordingly, the green banking practices of banks have positive implications for sustainable development. ?e present paper intends to examine the customer attitude towards green banking practices with demand side approach. It has been found from the study that the awareness of people in Mysore about green banking is significantly high and at the same time profession also has significant association with awareness about green banking. Male customers have better awareness about green banking compared to female customers. ?e use of online banking is significantly high in Mysore compared to Mandya. Business people are better off in using on online banking facility. ?ere is no gender sensitivity in use of online banking facility. Hence, region, occupation and gender are the significant factors in determining and promotion of green banking initiative. ?erefore, while prepå the strategies for promotion of green banking system, banks needs to consider region, occupation and gender

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ravikumar R, Dr. K. M. Jagadeesha, Customer Awareness and Practices towards Green Banking: An Empirical Analysis, International Journal of Scientific Research, Volume : 5 | Issue : 12 |December 2016

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