Volume : II, Issue : IX, September - 2013

Customer Loyalty Towards Telecom Industry

Dr. K. Selvi

Abstract :

Brands that consumer generally buys from the same manufacturer repeatedly over time rather than buying from multiple suppliers within the category is Brand Loyalty.. The Telecom Network in India is the fifth largest network in the world meeting up with global standards. India’s telecom renaissance has been remarkable. After 44 years of government monopoly, market liberalization introduced in 1991 has led to a 7–fold increase in the number of phones in just 12 years. India’s network is one of the largest in the world and, after China, second largest among emerging economies. For purposes of licensing – including mobile – the Department of Telecommunications (DOT), divides India into 23 service areas. The study provides useful information for corporate management and marketers in allocating their resources in terms of manpower, investment, marketing effort and time to improve the impact of these constructs, which will enhance the and loyalty towards telecom Industry

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. K. Selvi Customer Loyalty Towards Telecom Industry International Journal of Scientific Research, Vol : 2, Issue : 9 September 2013

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