Volume : II, Issue : VII, July - 2013

Customer Perception Assessment Technique Kansei Engineering : A Review

Vivek Sharma, Dr Parveen Kalra, Arvind Kumar

Abstract :

Eventually many customers make their final decision regarding product unconsciously and decision making based on rather subjective factors. They purchase the product which “feels” better and are often unable to explain why. Taking this “feeling” into account ahead of the design process can give a substantial selling advantage to the company. With a view to satisfying consumers’ need of a product from a design perspective, the physical elements of the product need to be linked to consumers’ perception about the product, a field of research called Emotional Design has been created. To understand the emotional design various methods were developed over the years. One of the technique is Kansei Engineering. In this paper concept of Kansei Engineering and its History , Methodology and its role in product development in industries i.e automobiles ,electronic devices ,home equipment’s etc have been described.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Vivek Sharma, Dr Parveen Kalra, Arvind Kumar Customer Perception Assessment Technique Kansei Engineering : A Review International Journal of Scientific Research, Vol : 2, Issue : 7 July 2013

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