Volume : V, Issue : X, October - 2016

CUSTOMER PREFERENCES TOWARDS ADVERTISING AGENCIES

Gowrishankkar V

Abstract :

 Advertising is a form of communication for marketing and used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means "to turn the mind toward. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Gowrishankkar V CUSTOMER PREFERENCES TOWARDS ADVERTISING AGENCIES International Journal of Scientific Research,Volume : 5 | Issue : 10 | October 2016

Number of Downloads : 801

References :