Volume : II, Issue : IV, April - 2013

Customer Relationship Management in Organise Retail Sector

Ati Garg, Sudhindher Singh Chowhan

Abstract :

Customer Relationship Management is the most emerging concept of modern management .it is the overall process of building and maintaining profitable customer relationship by delivering superior customers’ values & their satisfaction. Quality is an important dimension to meet the sophisticated competitors of today’s world & maintaining the longlasting relationship with customer. The present study seeks to measure the level of satisfaction of customers dealing with retail sector in Ajmer and the importance of quality in increasing the revenue of the store on per customer visit. Service Quality (SERVQUAL) model was used to ascertain the gap between the customers’ expectations and their perceptions. Statistical tool such as Mean , Standard Devitation and Student t-test were used to ascertain the hypothetical relationship among the variables. Findings of the study reveals that customers are not satisfied with the service quality delivered by the retails shoppers in Ajmer. Further this research will be useful for the planning and implementation of retails shoppers in Ajmer.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Ati Garg,Sudhindher Singh Chowhan Customer Relationship Management in Organise Retail Sector International Journal of Scientific Research, Vol.II, Issue.IV April 2013

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