Volume : III, Issue : IV, April - 2014

Customer Relationship Management on Customer Satisfaction

Dr. K. Vanitha

Abstract :

Customer Relationship Management (CRM), also referred to as Relationship Marketing, is heralded by some marketing academics and practitioners as the new paradigm of marketing. However, despite the intense growth in the adoption of CRM practices by organizations all over the world and the widely accepted conceptual underpinnings of CRM strategy, conflicting opinions and increased pessimism about the effectiveness of CRM strategy abound the marketing literature. To this effect, scholars have called for more rigorous studies to establish the usefulness of CRM as a strategic orientation.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

DR.K.VANITHA Customer Relationship Management on Customer Satisfaction International Journal of Scientific Research, Vol.III, Issue. IV Apr 2014

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