Customer Satisfaction On Consumer Finance  by Corporation Bank � a Study with Special  Reference to Coimbatore City

Mrs.C. Indhumathi; Dr.P.Palanivelu

Volume : II, Issue : VI, June - 2013

Customer Satisfaction On Consumer Finance by Corporation Bank � a Study with Special Reference to Coimbatore City

Mrs. C. Indhumathi , Dr. P. Palanivelu

Abstract :

Banks nowadays play greater stress on consumer banking. In the coming years, with a view to achieve higher profitability banks will concentrate in consumer finance. Technology has paved way for expanding the horizon of consumer finance and has smartened up the said business of banking. Increasing industrialization and a fast growing economy has led to aspiration for a better life style and expectations of higher quality products & services. In order to attain and keep pace with such a standard of living, the average consumer is borrowing larger amounts of credit on a relatively regular basis. The interview was conducted with 112 respondents who availed credit from Corporation bank in Coimbatore city. On the basis of findings it is revealed that the customer are generally satisfied with services provided by the Corporationbank