Volume : V, Issue : II, February - 2016

CUSTOMER SATISFACTION ON E–BANKING SERVICES RENDERED BY SELECT BANKS IN KUMBAKONAM TOWN

Dr. Balu. A, Ms. Anuradha. J

Abstract :

 Technology has made tremendous impact on the working procedure of banks. E–banking is one such innovative service introduced by banks to put into effect 24x7 banking services being offered to customers without stepping out of their home. This paper focus on whether in reality E–banking services have been successful in meeting up to the expectation level of customers in the semi urban area. Various demographic variables have been correlated with various aspects of e–banking to analyze the impact on satisfaction level of customers.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. BALU. A, Ms. ANURADHA. J Customer Satisfaction on E-Banking Services Rendered by Select Banks in Kumbakonam Town International Journal of Scientific Research, Vol : 5, Issue : 2 February 2016

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