Volume : I, Issue : VI, November - 2012

Customer satisfaction on Service QualityIn Life Insurance

Altaf Ahmad Dar, Munaaf Malik, Raies Mir

Abstract :

In the current scenario of globalization, Insurance services need to introspect sensitivity towards the quality of services offered. In this context, this study examined the commuters’ perception on service quality offered by the Insurance companies in and around Srinagar city. The SERVQUAL scale is administered to measure the commuter’s perception on service quality. A survey was conducted among the commuters who were regularly availing insurance services. A random sample of 534 respondents were taken for data collection, among them 512 were finalized for final analysis. The study concluded that the service quality delivery meets the perception of commuters. In general, people of cities of J and K are benefited with the service quality delivery by Insurance company. This paper ings out a service quality image which can be adopted by other cities whose population depends on services

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Altaf Ahmad Dar, Munaaf Malik, Raies Mir Customer satisfaction on Service QualityIn Life Insurance International Journal of Scientific Research, Vol.I, Issue.VI Nov 2012

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