IJSR - International Journal of Scientific Research

DR A FRANCIS VIJAYAKUMAR; Dr ARUL R

Volume : VI, Issue : VIII, August - 2017

DEMOTIVATING FACTORS IN PRESENT JOB: A STUDY ON WOMEN SALES FORCE WORKING IN THE UNORGANIZED SHOPS IN TIRUCHIRAPPALLI CITY

Dr A Francis Vijayakumar, Dr Arul R

Abstract :

According to “Carlton Fisk” “It’s Not what you achieve, It’s What you Overcome. That’s What Defines your Career.” Labour is one of the elements of nation’s economic development. The development of a country depends on its hard working citizens who usually count only their income, but are ignorant of their value and contribution to nation’s growth.

In general, the labour force is categorized all over the world as Organized and Unorganized labourers. The workers who belong to the organized sector are formal in nature with regular employment and regulated wage packages. The unorganized labourers refers to the workers in enterprises whose activities are not regulated under any legal provision or they do not maintain any regular accounts. The generally comprises of daily wage earners, small traders, vendors, labourers and temporary workers in small jobs.

The retail business is highly informal in nature and it is carried out in large, medium and small size establishment or shops. These shops could be viewed as busy streets and bazaars. They provide enormous job opportunities and women are filled in almost all types of shops as sales force. The services rendered by them are hidden from the eyes of the customers and at times by the employers too. Their socio–economic status, growth and working conditions need a research and their problem and future prospects should be focused. These marginalized work forces require much consideration by the government and the society.