Dependency of Perceived Service Quality on  the Information Technology in Life Insurance  Corporation of India in Burdwan

Partha Sarathi Choudhuri

Volume : II, Issue : XI, November - 2013

Dependency of Perceived Service Quality on the Information Technology in Life Insurance Corporation of India in Burdwan

Partha Sarathi Choudhuri

Abstract :

Considering various needs and requirements of the customers, organizations are now concerned in providing quality of services to their customers in order to meet the expectations of the customers. At present, customers are not only very much conscious but also becoming more expecting about the quality of services from their service providers where information technology is playing an important role in providing quality of services to the customers in the life insurance sector. In the modern fast, customers are again becoming highly dependent on the information technology and based on the several factors they are now evaluating the quality of perceived services offered by their insurers. In this paper, researcher tried to observe whether perceived service quality is dependent of the information technology in the life insurance especially in the Life Insurance Corporation of India (LICI) in Burdwan district or not.