Digitizing India and the roadmap for ecommerce industry: A conceptual study

Dr.G.Yoganandan; Ms. M.Radha; Mr. K.E.Balaji; Mr. M.Baskar

Volume : V, Issue : XII, December - 2016

Digitizing India and the roadmap for ecommerce industry: A conceptual study

Dr. G. Yoganandan, Ms. M. Radha, Mr. K. E. Balaji, Mr. M. Baskar

Abstract :

India is driven by information technology. E–commerce has shown a tremendous growth in the Indian market. ?e growth in e–commerce can be attributed to the increasing use of devices like smart phones, tablets etc. ?e digitization resulted in more and more entrepreneurs venturing into the field of E–commerce and made India as hot and attractive market for consumers and competitors. Moreover, the project like Digital India, Skill India has augmented the facilities available for the e–commerce industry in India. As compared to many other developing countries, India has young population who are under the age group of 40 years. Among those young population, the young generation Z, who are around 20 years old have shown addictive behavior towards electronic gadgets and internet devices.. India‘s e–commerce growth is sustainable thanks to the demographic dividend (young population, standards of living