Volume : III, Issue : VII, July - 2014

e–Tailing–a Contemporaneous Dimension in E–Commerce

Preeti Khitoliya

Abstract :

The internet user base has skyrocketed in India in last decade. It is the third country in the world having highest internet users followed by USA and China. The exponentially growing internet user base in India provides e-commerce and its organ e-tailing immense scope to accelerate in future. E-tailing is an untrodden path for entrepreneurs and venture capitalists and calling the talent to cash in the burgeoning online demand. Therefore the present study attempts to gain an insight of e-tailing business in India. The study is descriptive in nature and speaks in three core areas. The first section gives an overview of e-tailing in India. The second section explains the various e-tailing models. Third section explores on the basis of substances how it throws an opportunity for entrepreneurs, venture capitalist and retailers. Lastly discusses the challenges in e-Tailing.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Preeti Khitoliya e-Tailing – a Contemporaneous Dimension in E-Commerce International Journal of Scientific Research, Vol : 3, Issue : 7 July 2014

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