Volume : VII, Issue : IX, September - 2018

EFFECT OF DECEPTIVE ADVERTISING ON CONSUMER LOYALTY IN GENERAL SERVICE SECTORS

Shibli K

Abstract :

The greed for money making has crossed all limits of ethical boundaries and in business it has nourished an unhealthy competition. Right from the CEO to the lowest level of employee hierarchy, individual plan short term goal to satisfy their bosses to achieve targets which has dent the credibility of the business across the spectrum. Advertising is one area where the customers are in a confused situation to choose the correct one at looking their promises that offered. This paper looks the different aspects of deceptive advertising consumer loyalty and retaining challenges. It also discusses the ethical impact on deceptive advertisement and the effect on long term performance of the company. Paper highlights the best business practices in society for sustained growth.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Shibli K, EFFECT OF DECEPTIVE ADVERTISING ON CONSUMER LOYALTY IN GENERAL SERVICE SECTORS, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-7 | Issue-9 | September-2018

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